Working together to make the perfect advert

When making the perfect advert I like to keep Monroe’s motivated sequence in mind.

Alan Monroe a rhetorician has developed persuasive message appeals known as Monroe’s motivated sequence. Where he explains that there are certain factors one must look at to make an appealing advert, or have a good sale but is widely known in the art of persuasive communication

      Attention – the idea to arouse attention from a potential client, the market, the recipients and to obtain their good will. Your advert must grab their attention.

Need – You as a promoter, small business owner has to create a need for your product or service within the public, you have to show recipients that they are losing out by not using you. Or that they could be gaining more from choosing your product.

 Satisfaction  - you need to propose a new course of action within the advert that should       satisfy your recipients

   Visualization – look to the future, visualize the benefits of your service or product to your     clients.

Action – You need to urge your clients to take action, contact you as business owner for your product or service.

Following these 5 steps may not be as easy as you thought but Twisted t designs can focus on your marketing while you focus on your business.