Hey there, fellow creatives and small biz dynamos!
Let’s talk about something we all secretly Google when we’re trying to sound smart in a meeting or spice up our next Insta captionThe 3 P’s of Marketing.
Now, depending on who you ask, the 3 P’s can vary (hello, confusing internet), but here at Twisted T, we like to break it down nice and simple:
Positioning, Personality, and Purpose.
And don’t worry — no boring jargon here. Just good vibes, real talk, and tips that actually make sense.
π1. Positioning – Where Do You Sit at the Cool Table?
In design and marketing, positioning is all about how your brand fits into the world (and people’s minds). Are you the bold rebel? The calm professional? The creative genius with a sprinkle of sass?
At Twisted T, we position ourselves as your go-to design bestie. Not just someone who “does logos,” but someone who gets your brand vibe, hypes up your story, and turns your ideas into visual magic that stands out — not just scrolls by.
Quick Tip: Define your position in one sentence. Mine?
“Twisted T creates bold, meaningful designs with a twist of fun and a splash of strategy.”
π 2. Personality – Your Brand’s Inner Sparkle
This is where the magic happens! Your brand’s personality is what makes people connect with you — the tone of your captions, the colours you use, the feeling people get when they see your posts.
Twisted T’s personality? Think creative rebel with a heart of gold. Friendly, a little cheeky, super supportive — kind of like your favourite coffee shop that also designs killer business cards.
Hot Take: People fall in love with brands that feel human. Show your quirks, share your behind-the-scenes, and never underestimate the power of a well-placed GIF.
π― 3. Purpose – The Why Behind the Wow
And finally, purpose. This one’s the heartbeat of your brand. It’s why you started and why you keep going (even on those caffeine-fueled 2am design sprints π).
For me, Twisted T exists to help small businesses feel seen. To take that little flicker of an idea and turn it into something scroll-stopping and client-catching. Every logo, every post, every campaign — it’s all done with heart and intention.
Ask Yourself: What change do you want to create with your work? That’s your purpose.
So, Why Do the 3 P’s Matter?
Because design without strategy is just... pretty pictures. And marketing without personality? Yawn.
When you know your Positioning, Personality, and Purpose, you stop guessing and start connecting.
And that, my friend, is what turns browsers into buyers and followers into fans.
Need help discovering your 3 P’s or designing around them?
Let Twisted T help you untangle the chaos and design something so you, it practically winks at your audience. π
π© DM me or visit https://www.facebook.com/twistedtdesigns101/ — let’s give your brand its boldest twist yet!
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