Think about your last big purchase.
Did you walk into a store blindly?
Or did you scroll through Facebook, message a business on WhatsApp, watch a YouTube review, or peek at their Instagram page?
You're not alone—and neither are your customers.
👀 We Live in a Scrolling Society
People no longer just find businesses.
They discover them in between coffee breaks, during Netflix episodes, and right before bed.
Here’s what your potential customer is already doing:
-
Watching “How-To” videos on YouTube
-
Browsing product photos on Instagram
-
Sending DMs on Facebook Messenger
-
Getting real-time support on WhatsApp
They're making buying decisions long before they ever click “Add to Cart.” And they’re doing it online.
💬 People Don’t Want to Be Sold To — They Want to Connect
Today’s customer expects brands to:
-
Respond quickly
-
Speak in a relatable voice
-
Show real, human interaction
-
Offer easy access through messaging apps
In fact:
-
📲 Nearly 50% of people would rather message a business than call
-
💡 46% prefer chatting over emailing
-
🤳 And most expect you to be where they are—on social platforms
If your business isn’t present or responsive, someone else will be.
📉 What Happens If You’re Not on Social Media?
You may have great products.
Amazing service.
But if your ideal customer can’t see you online, they’ll assume one of two things:
-
You’re not professional
-
You don’t exist
Out of sight really is out of mind.
🚀 What Smart Brands Are Doing Right Now
They’re not just posting—they’re:
-
Starting conversations
-
Building trust
-
Making it easy for customers to reach them
-
Creating content that answers questions before they’re even asked
-
And showing up consistently in the spaces their audience already loves
🌟 So Ask Yourself: If Your Ideal Client Is Scrolling… Will They Find You?
Because the truth is—your audience isn’t waiting for a billboard or a flyer.
They’re waiting for a post, a reel, a quick message reply.
And if you’re not there?
Someone else will take that space.
🌀 Be the brand they remember.
Start showing up where it matters.
No comments:
Post a Comment