What is social media marketing you ask?

Social Media Marketing

By Toni du Plooy

What is social media marketing you ask? Well, it’s the newest and most effective form of marketing for the small business owner. Not all of our businesses are big enough the buy a 60sec commercial space on television. The use of yellow pages has deteriorated and buying an ad in there will cost you a fortune. 

Printed media may still be effective if you can ensure that the right person sees your advert. Some business owners might still think “word-of-mouth-advertising” is effective, that may be. Say your previous client remembers to spread the word. 

With social media marketing, we refer you to our client to other companies, and potential clients

Bill Gates said “If your business is not on the internet, then your business will be out of business”

How do you market on social media, who does it?

“We don’t have a choice on whether we do social media; the question is how well we do it.” – Erik Qualman

Social media marketers are people who want the best for your business, we see it as your business grows with every post, every time you are mentioned on social media, your business grows. With every post a social media marketing company does for you we cover these 3 steps.

1.Raising awareness: This includes campaigns to raise brand awareness, local awareness and to maximize reach.

2. Consideration: These are ads that drive traffic to your website, boost the engagement of your posts, increase app downloads or video views and help you collect customer data (leads) to use in follow-up campaigns.

3. Conversion: These are ads that increase the conversion on your website or online shop*, advertise specific products to users who have interacted with your shop before*, or get people to visit your local store. (file:///C:/Users/g725/Downloads/14292478-0-eBook-SocialMediaAdv.pdf)

Our goal is to lead more people to your company, who might use your services. We are here to make people aware of your product, service or business.

I can explain more by using this analogy - Your website is the online storefront of your business, social media marketing is the directions “route-map” to your website creating more traffic thus creative more clients.