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Let’s be honest most (almost all) small businesses don’t have the budget for 60-second TV commercials or full-page magazine ads. The Yellow Pages? A thing of the past. Even word-of-mouth, while still valuable, is no longer enough to keep your brand top of mind especially if your customers forget to share your name.
That’s where social media marketing steps in... its not just as a solution, but as a superpower for modern business growth.
💡 What Is Social Media Marketing, Anyway?
Simply put, it’s the most accessible and effective form of marketing for today’s small business owner. It’s about using platforms like Facebook, Instagram, WhatsApp, YouTube, and even TikTok to build awareness, connect with your audience, and turn interest into income.
Social media has replaced the front page, the phone book, and even the product catalog.
Your digital presence is now your first impression and if you're not online, you might not exist in the eyes of your potential customers.
As Bill Gates famously said:
“If your business is not on the internet, then your business will be out of business.”
👥 Who Does Social Media Marketing—and Why Does It Matter?
Social media marketers (like me!) aren’t just posting for the sake of it. We’re here to help your business grow strategically, one post at a time.
Every time someone sees your name, shares your content, or tags a friend in your post—you’re planting a seed. A connection. A potential sale. That’s not magic—it’s strategy.
📊 3 Key Goals of Social Media Marketing
At Twisted T, every campaign is crafted with intention. Here’s how we structure our approach:
1. Awareness
This is about visibility. The goal? Make people know you exist.
We run campaigns that focus on:
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Brand awareness
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Local reach
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Name recognition
You want your audience to say, “Oh yes, I’ve seen them around.”
2. Consideration
Once they know you, it’s time to get them interested.
This phase includes:
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Driving traffic to your website
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Boosting post engagement
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Promoting videos or products
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Generating leads via forms and messages
Here, we help potential clients understand what makes you better—and why they should care.
3. Conversion
This is where curiosity turns into action.
We run ads that:
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Encourage purchases from your online store
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Retarget users who visited your site or interacted with your posts
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Guide foot traffic to your physical location
It’s about results. Measurable, trackable, and meaningful.
🗺️ Think of It Like This…
Your website is your online storefront.
But without a map, how will anyone find it?
Social media marketing is your GPS—guiding potential clients right to your digital doorstep. The more visible your brand, the more traffic you drive, the more trust you build, and the more customers you gain.
🎯 Final Thought: You Don’t Have to Go Viral—You Just Have to Show Up Consistently
Whether you’re a hairdresser, a café owner, a fitness coach, or a boutique brand—social media gives you a direct line to the people who need what you offer.
You don’t need to shout the loudest. You just need to show up, stay present, and speak clearly.
And if you don’t have time for all that?
That’s where Twisted T Designs comes in.
We handle the posts, the campaigns, the hashtags, and the heart behind your brand—so you can focus on the business you love.
Let’s grow together. One post at a time.
📩 Message me to get started today.
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